
is entirely a peaceful creature, they had no way of knowing that from the beginning. It's no crime for them to investigate a possible alien invader who could be dangerous to humanity. Designated Villain: The government agents, on purpose.Catharsis Factor: Elliott and E.T.'s goodbye at the end is one of the most emotionally powerful moments in cinema.It's crazy, unexpected and never gets mentioned after Mary's phone call with the school. Big-Lipped Alligator Moment: The frog dissection scene in Elliott's school, especially when Elliott decides to release all the frogs.This was at least partly due to a rather sleazy Oscar campaign by Columbia Pictures, where they more or less stated that a vote against the film was a vote against Gandhi himself. should have won, since it was truly the better film. Attenborough even stated in his acceptance speech that he believed E.T. Award Snub: It was nominated for the Best Picture and Director Academy Awards, but lost both to Richard Attenborough's Gandhi.

Hershey even capitalized on the popularity of their product by making commercials featuring an alien asking for the candy.

The result: a 65% profit increase after their candies were prominently featured in a movie which even today is universally acclaimed. Hershey offered their newer product, Reese's Pieces, in place of M&Ms.

It soon out-grossed A New Hope and became the top worldwide moneymaker until Jurassic Park (by the same director).
